Compare · Grow and Club
Dialanta compared: Grow vs Club, and vs other club software
See feature by feature what Grow (€399) and Club (€599, which is Grow + €200) include per month per location, and how Dialanta compares with eight other suppliers.
Grow €399 · Club €599 (Grow + €200) · 4Select +€600 · per month per location · 14 days free · cancel monthly
At a glance
- What it is
- A feature-by-feature comparison of Grow, Club and eight other fitness software suppliers
- For whom
- Gym and studio owners choosing fitness software
- Included in
- Grow and Club
- Price
- Grow €399, Club €599 (Grow + €200), 4Select +€600, each per month per location
- Languages
- Your club's own language — ask for a custom language; Dialanta is translated with one click.
- Countries
- Worldwide
What it does
Three things this does for your club
Grow against Club
The first table lists every feature and shows whether it is in Grow, in Club, or in both.
Dialanta against eight suppliers
The second table shows what is included, what is partly there and what is not available.
Compared by feature, not by promise
Partly means an extra package, add-on, partner or limited version, so you see what you really get.
01 — Why compare
Feature lists all look the same.
Every supplier says it has leads, WhatsApp, a member app and AI. The difference is in the details: is it included, is it an extra package, or does it need a partner? A club owner who compares only the headline price often misses what the tool does not do.
This page compares by feature, not by promise. First Grow against Club, then Dialanta against other club software, feature by feature.
Dialanta is the all-in-one AI software for fitness businesses. Grow costs €399, Club costs €599 and 4Select adds €600, each per month per location. Grow is lead generation and lead-to-member conversion. Club is everything after sign-up. Use the tables to decide which package fits, and what you would otherwise need a second tool for.
02 — How to compare
Four steps to a fair comparison
- 1Decide what you need firstA studio that mainly needs new members starts with Grow. A club that also runs memberships, an app and retention chooses Club.
- 2Read Grow against ClubThe first table lists every feature and shows whether it is in Grow, in Club, or in both. Club includes everything in Grow.
- 3Check the other suppliersThe second table uses a check for included, a half circle for partly, and a cross for not available. Partly means an extra package, add-on, partner or limited version.
- 4See it with your own leadsBook a demo or start the 14 days free. The first direct debit only follows after 14 days, and you can cancel monthly.
What you can see
Grow and Club on one person card
Grow follows a lead until the lead becomes a member. Club takes over from sign-up: the member sits in the members list with the subscription, the payments and the visits, and the member opens the club app on their phone.
Because both packages work on the same person, comparing them is mostly a question of how far you want Dialanta to go: lead generation and conversion only, or everything after sign-up as well.
03 — Grow vs Club
Grow vs Club
Grow is lead generation and lead-to-member conversion. Club is everything after sign-up, and includes all of Grow.
| Feature |  €399 |  €599 |
|---|---|---|
| Lead follow-upEvery lead gets a message straight away, a colleague is rung within 5 minutes, up to 6 call attempts per lead. Restart the lead flow any time. | Included | Included |
| AI message agentWhatsApp first, SMS as fallback. Answers day and night and books the appointment for you. | Included | Included |
| AI voice agentCalls when nobody on the team picks up, and answers when leads call back. | Included | Included |
| Dialanta number and callingYour own number, one shared phone or everyone on their own phone, call route, recordings and who had the call. | Included | Included |
| WhatsApp Business in your club's nameWith message templates approved by Meta. | Included | Included |
| Automatic e-mailsAppointment confirmation, reminder, missed appointment and "we tried to reach you", in your club's name. Switch each one on or off. | Included | Included |
| Conversations in one placeCalls, WhatsApp, SMS and e-mail per person. Write or improve messages and e-mails with AI. | Included | Included |
| Tasks that create themselvesInterested, came by, no-show or cancelled: the right colleague gets the next task. Ticked off by hand. | Included | Included |
| Lead forms for your websiteDesigned by AI from your website, straight into Dialanta. | Included | Included |
| AI website chatA chat button on your club's own website. The AI message agent answers questions about prices, hours and classes, asks for a first name and mobile number, and puts the visitor straight into Dialanta as a lead. | Included | Included |
| Website tracking and lead scoreOne line of code remembers which pages a visitor viewed. The person card shows those pages and a website score, so the team calls the hottest leads first. | Included | Included |
| Website with Dialanta VibeAI builds and changes your site from a template, from scratch or from your current site (deep scan). Every button leads to Dialanta; nothing goes live without your approval. | Included | Included |
| Blog builderAI writes blog concepts; you check, schedule or publish. | Included | Included |
| Findability and Google Search ConsoleScore per page, search terms, clicks and positions, AI advice, and your sitemap offered to Google automatically. | Included | Included |
| Website widgetsClass schedule and class buttons on your own site, linked to approved lead forms. | Included | Included |
| Social media managerPlans posts with your own photos and AI texts for Instagram, Facebook, LinkedIn and TikTok. | Included | Included |
| Message senderWhatsApp campaigns with SMS as fallback to leads and contact persons, written with AI. | Included | Included |
| E-mail managerNewsletters with blocks, video and AI texts to leads and contact persons, separate from service e-mails. | Included | Included |
| Sales agenda and team planningWho is on duty, who calls when and which appointments are planned. | Included | Included |
| Ask DialantaAssistant that finds everything, explains what is wrong and adds leads, notes and tasks after you confirm. | Included | Included |
| Lead reportsFunnel, call attempts, AI agent, forecast, drop-out analysis and hours saved. | Included | Included |
| Guided setup and tourOne question per screen, then "How Dialanta works". | Included | Included |
| Members and subscriptionsEvery member and subscription in one file, with online sign-up, pre-filled sign-up links and freezing. | Not included | Included |
| Direct debit and invoicesCollect monthly fees automatically through Mollie or Stripe. Failed payments land in Tasks. | Not included | Included |
| Point of sale (Mollie & Stripe Terminal)Sell products, day passes and class cards at the front desk: cash, card through Mollie or Stripe Terminal, or a member's account, with receipts, VAT and day closing. | Not included | Included |
| Class & visit cardsCards with a set number of entries, deducted on a qualifying check-in or class booking. | Not included | Included |
| Family membershipsFamily groups with linked members and one paying member. | Not included | Included |
| Corporate fitnessCompany groups with an employer contribution percentage and a monthly employer statement. | Not included | Included |
| Member brings memberMembers invite friends with a personal link from the member app; you choose the rewards. | Not included | Included |
| Discount codes & promotionsCodes with a percentage or euro discount, no joining fee or first month free, with dates, maximum uses and valid memberships. | Not included | Included |
| Instructor loginGroup instructors get their own login that only shows My classes: their classes per week, who is booked, the waiting list and capacity. | Not included | Included |
| Buy class cards & packages in the appMembers buy class cards, day passes and personal-training packages in the club-branded member app and pay via the club's payment link. | Not included | Included |
| Company sign-up linkPer company a sign-up link to copy or e-mail; employees who sign up are added to the company automatically, with the employer share applied. | Not included | Included |
| Dialanta HubThe club network inside your own member app: members visit other Dialanta clubs, you set your own guest prices. €1.95 service fee paid by the visiting member, club keeps 100%. | Not included | Included |
| Check-in and accessQR, NFC and turnstile, with an entry log. | Not included | Included |
| Member app in your club styleBooking classes and coaching, training plans, nutrition with photo logging and an AI coach. | Not included | Included |
| Training appTap a muscle group on the body, see every machine and exercise, build your own workout, live set and rest timer, records. Scan a machine and the app shows it. | Not included | Included |
| Nutrition appPhoto, text or barcode logging, "Make my meal / day / week menu" with AI, shopping list, water and weight trend. | Not included | Included |
| Dialanta On DemandCoach-led home workouts on phone and TV. Members unlock them with Dialanta On Demand (€4.99/month), paid to Dialanta. | Not included | Included |
| Class feedback and NPSMembers rate class and instructor, Praise & criticism with Net Promoter Score; low scores become a manager task. | Not included | Included |
| Group classesTimetable, bookings and waiting lists, fixed coach per class and substitutes. | Not included | Included |
| AI answers membersQuestions via WhatsApp, SMS or the member app are answered; the right colleague gets a task. | Not included | Included |
| RetentionSee who is about to quit, win-back tasks after 60/90 days and a weekly summary with 3 actions. | Not included | Included |
| Coach and Reception agendaCoaching appointments and member tasks land with the right colleague. | Not included | Included |
| Message sender and e-mails for membersThe same campaigns, newsletters and automatic e-mails to your members too. | Not included | Included |
04 — Other club software
How Dialanta compares
Included Partly: extra package, add-on, partner or limited Not available Not verified: no claim either way
Checked per feature on the websites and help pages of each supplier, October 2026.
| Feature |  |  |  |  | Technogym |  |  | Club Planner (BE) | ClubPlanner (NL) |
|---|---|---|---|---|---|---|---|---|---|
Bringing leads in | |||||||||
| Lead forms for your website, designed by AI | Included | Included | Partly | Partly | Not available | Partly | Partly | Partly | Partly |
| Website built and changed with AI | Included | Partly | Partly | Not available | Not available | Partly | Not available | Not available | Not available |
| Blog written with AI | Included | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Not available |
| Findability with Google Search Console and AI advice | Included | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Not available |
| Social media manager with AI posts | Included | Not available | Not available | Not available | Not available | Not available | Not available | Not available | Not available |
| AI answers social reactions and makes leads | Included | Partly | Partly | Not available | Not available | Not available | Not available | Not available | Not available |
Follow-up and sales | |||||||||
| Call route: a colleague is rung within 5 minutes | Included | Partly | Not available | Partly | Not available | Not available | Not available | Not available | Not available |
| Own Dialanta number, recordings and who had the call | Included | Partly | Not available | Not available | Not available | Not available | Not available | Not available | Not available |
| AI message agent on WhatsApp and SMS | Included | Partly | Partly | Partly | Not available | Not available | Not available | Not available | Partly |
| AI voice agent that calls and answers | Included | Partly | Partly | Partly | Not available | Not available | Not available | Not available | Not available |
| WhatsApp Business in your club's name | Included | Partly | Partly | Partly | Not available | Partly | Not available | Included | Included |
| Automatic e-mails for appointments | Included | Included | Included | Included | Included | Included | Included | Included | Included |
| Tasks that create themselves | Included | Included | Included | Included | Partly | Partly | Partly | Included | Included |
| Funnel, forecast and drop-out analysis | Included | Included | Included | Included | Partly | Not available | Partly | Included | Included |
Communication | |||||||||
| All conversations per person in one place | Included | Included | Partly | Partly | Partly | Partly | Partly | Partly | Included |
| Message sender (WhatsApp campaigns) | Included | Partly | Partly | Partly | Not available | Partly | Not available | Partly | Included |
| E-mail manager with newsletters | Included | Partly | Included | Partly | Included | Included | Included | Included | Included |
| AI writing help and Ask Dialanta assistant | Included | Included | Partly | Not available | Not available | Partly | Not available | Not available | Partly |
Team and planning | |||||||||
| Agenda, work hours and roles | Included | Included | Included | Included | Included | Included | Included | Included | Included |
| Appointment booking like Calendly | Included | Included | Included | Included | Included | Included | Included | Included | Included |
Managing members | |||||||||
| Members, subscriptions and online sign-up | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Partly |
| Freezing memberships | IncludedOnly in Club | Included | Included | Included | Partly | Included | Included | Included | Partly |
| Direct debit and invoices | IncludedOnly in Club | Included | Included | Included | Partly | Included | Included | Included | Partly |
| Check-in and access (QR, NFC, turnstile) | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Partly |
| Group classes with waiting list | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Partly |
| Point of sale (Mollie & Stripe Terminal)Sources: Mindbody (Pricing options), Mindbody (Sharing), Glofox (Billing), Glofox (Group memberships) | IncludedOnly in Club | Included | Included | ||||||
| Class & visit cardsSources: Mindbody (Pricing options), Mindbody (Sharing), Glofox (Billing), Glofox (Group memberships), Club Planner (BE) | IncludedOnly in Club | Included | Included | Partly | |||||
| Family membershipsSources: Mindbody (Pricing options), Mindbody (Sharing), Glofox (Billing), Glofox (Group memberships), Virtuagym | IncludedOnly in Club | Included | Partly | Included | |||||
| Corporate fitnessSources: Perfect Gym | IncludedOnly in Club | Included | |||||||
| Member brings member (referral rewards) | IncludedOnly in Club | ||||||||
| Discount codes & promotions | IncludedOnly in Club | ||||||||
| Instructor login | IncludedOnly in Club | ||||||||
| Buy class cards & packages in the app | IncludedOnly in Club | ||||||||
| Company sign-up link | IncludedOnly in Club | ||||||||
| Club network: members visit other clubs (Dialanta Hub) | IncludedOnly in Club | ||||||||
Member app | |||||||||
| Member app in your club style | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Partly |
| Push notifications on the phone | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Partly |
| Training app with muscle map | IncludedOnly in Club | Not available | Not available | Included | Included | Partly | Partly | Partly | Not available |
| Nutrition app with photo and barcode logging | IncludedOnly in Club | Not available | Not available | Included | Partly | Not available | Not available | Not available | Partly |
| AI coach in the member app | IncludedOnly in Club | Not available | Not available | Partly | Included | Not available | Not available | Not available | Not available |
| On-demand workouts | IncludedOnly in Club | Not available | Not available | Partly | Included | Partly | Partly | Not available | Not available |
| Class feedback and NPS | IncludedOnly in Club | Partly | Partly | Not available | Partly | Not available | Partly | Partly | Partly |
Keeping members and reports | |||||||||
| Retention: who is about to quit and win-back tasks | IncludedOnly in Club | Included | Included | Included | Included | Included | Included | Included | Included |
| AI answers members on WhatsApp, SMS and app | IncludedOnly in Club | Partly | Partly | Partly | Not available | Not available | Not available | Not available | Partly |
| Weekly summary with actions | IncludedOnly in Club | Included | Partly | Not available | Partly | Included | Partly | Partly | Partly |
| Reports with revenue and hours saved | Included | Included | Included | Included | Included | Included | Included | Included | Included |
One-to-one comparisons
What Dialanta earns back
What faster follow-up is worth.
Fill in your own numbers. Both packages are calculated side by side.
Lead → member with Dialanta: 40% on average.
One new member is worth €900 (€45 × 20 months).
Grow
€399 /month
- Hours saved per month
- 21.6 h
- Staff time saved
- €540
- Extra members per month
- 12
- Revenue from one month of extra members
- €10,800
- Dialanta per month
- €399
- Paid back with
- staff time saved alone
Net gain per month
€10,941
Club
€599 /month
- Hours saved per month
- 39.1 h
- Staff time saved
- €977
- Extra members per month
- 14.5
- Revenue from one month of extra members
- €13,050
- Dialanta per month
- €599
- Paid back with
- staff time saved alone
Net gain per month
€13,428
Estimate based on your own numbers. After the start you see the real figures in Lead reports → Value.
06 — What the AI does here
AI in the whole journey.
What the AI does
In Grow, AI answers leads by message and phone, writes blogs and posts, and designs your lead forms. In Club, AI answers members and coaches them in the app. AI actions use AI credits.
What you confirm
Content goes live only after your approval, and Dialanta never sends bulk, pays, deletes or changes packages by itself.
One platform with leads, members and AI together, instead of separate tools.
The difference
Without vs with Dialanta
Without Dialanta
- Every supplier says it has leads, WhatsApp, a member app and AI
- You cannot tell if a feature is included, an extra package or needs a partner
- Prices are compared on the headline only
With Dialanta
- Feature by feature, with included, partly or not available
- Grow €399 and Club €599 with the bundle shown
- One platform from first lead to loyal member
07 — Questions
Questions answered
Grow and Club
Want the prices next to the features? See Pricing, or read about Grow and Club.
What is the difference between Grow and Club?
Grow is lead generation and lead-to-member conversion, €399 per month per location. Club is everything after sign-up and costs €599 per month per location, which is Grow plus €200.
How was the supplier comparison made?
Checked per feature on the websites and help pages of each supplier, October 2026.
What does the half circle mean?
Partly: an extra package, add-on, partner or limited version of the feature.
Can I try Dialanta first?
Yes. You get 14 days free. The first direct debit only follows after 14 days, and you can cancel monthly.
Does Dialanta replace my separate tools?
Dialanta is the all-in-one AI software for fitness businesses. Grow puts lead follow-up, calling, WhatsApp, SMS, e-mail, your website and the agenda in one place, and Club adds memberships, direct debit, access, the member app and retention on the same person card.
See the difference in your club.
14 days free · first direct debit after 14 days · cancel monthly
